Focus Ratings is a Uk and Irish Horse Racing ratings service designed to aid you and help you narrow the field so that you can concentrate on the real contenders. Our completely computerised analysis system selects the top three rated horses from each race and sends out the ratings every day at 10:00 a.m.  Wonderful results and an excellent strike rate.  Use Focus Ratings to win more money and make more profits from British and Irish Horse Racing.  The only horse racing system you'll ever need.

R6 and R6 Plus…

focus-ratings-mornoing newsGood morning...

I am very happy to announce that...

If all goes well,

Today on the ratings email there will be two new links.

These will link to two new add ons for the ratings - R6 and R6 Plus.

Let me explain what these new ratings are, how I came up with them and...

What they mean to you.

The Different Ratings

Focus Ratings R4 - As you know, it's the self learning ratings system that's been around since March 2013 and gets more accurate (but only by small increments) every year. Most of you are happy with this rating.

Advance Ratings - In an attempt to improve the accuracy of R4 I spent over 2 years trying dozens of different things to no avail until...

In November 2017 I decided to take another look at Clive Holt's Fine Form ratings system and decided to bring it into the modern age. Thus Advance Ratings was born. It is a separate service but, as Focus Ratings members, you get it for free.

Focus Ratings R5 - I then added The Advance Ratings rating number to R4 to create R5. Thus, if a horse has an R4 of 3.0 and an Advance Rating of 2.0. R5 will be 5.0

R5 is more accurate than R4 and (because of the Advance Ratings element) tends to bring in more high priced winners which makes it blindly profitable (but not to any great extent.)

Now for the new stuff...

Focus Ratings R6 - I then asked the question... "What happens if a horse is both top rated on R5 and also top rated on Advance Ratings?"

I have produced a spreadsheet to detail this analysis.

This spreadsheet is available at R6.xlsx

1). The first tab shows a list of all R5 top rated horses over a recent 2 year (well, 102 week) period.

2). The second tab show the results of blindly backing each of those R5 top rated horses sorted by race type.

As you can see, we achieve a strike rate of 32.52% and a POI (Profit on Investment) of 18.66% to ISP.

3). The third tab shows all of those R5 top rated horses, over the same period, which are also top rated on Advance Ratings. These are, effectively, the R6 top rated selections over that period.

4). The fourth tab shows some basic analysis of the results of backing those R6 top rated horses to ISP.

If you scroll down you will see the results...

Over 102 weeks we had 9,591 selections (R6 top rated horses.)

This gives us an average of 94 races per week (or 14 races a day dependent on the number of meetings.)

From these 9,591 R6 top rated horses, 3,377 won; this gives us a basic strike rate of 35.21% (which is excellent for a ratings service.)

To £1 stakes, £11,543.89 was returned to the £9,591 staked.

This gives a profit of £1,952.89 which equates to a 20.36% POI (Profit on Investment.)

As I'm sure you'll agree, this is pretty amazing for a ratings service - indeed, many tipsters would be more than happy with this.

5). Focus Ratings R6 Plus - I then thought... "Well, some race types (such as non-handicap maiden hurdles) are blindly unprofitable so, why not take out all the non-profitable races types?"

I did this and then sorted the race types into race type order. These are shown on the fifth tab.

Over 102 weeks we had 8,139 selections (R6 Plus top rated horses.)

This gives us an average of 80 races per week (or 12 races a day dependent on the number of meetings.)

From these 8,139 R6 Plus top rated horses, 2,912 won; this gives us a basic strike rate of 35.78% (which, once again, is excellent for a ratings service.)

To £1 stakes, £10,323.58 was returned to the £8,139 staked.

This gives a profit of £2,184.58 which equates to a 26.84% POI (Profit on Investment.)

So, R6 Plus is basically R6 but with the unprofitable race types taken out.

Conclusion...

So, basically...

R6 and R6 Plus (I would be tempted to concentrate on R6 Plus) are two new additional ratings for Focus Ratings.

They allow you to concentrate on the more likely candidates.

As a snapshot, yesterday our standard ratings (R4) had a strike rate of 31.25% (for the top rated horse) and R6 Plus had a strike rate of 42.86% (for the top rated horse.)

I shall be writing a few posts over the next week detailing some ways you might want to look at using R6 Plus to give you profitable strategies for your horse racing.

Something to make you smile...

International Markets

Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example, observe the following examples below.

The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."

In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."

Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off."

The American slogan for Salem cigarettes, "Salem - Feeling Free," got translated in the Japanese market into "When smoking Salem, you feel so refreshed that your mind seems to be free and empty."

When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company mistakenly thought the spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."

An American t-shirt maker in Miami printed shirts for the spanish market which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in Spanish, the shirts proclaimed "I Saw the Potato."

Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

In Italy, a campaign for Schweppes Tonic Water translated the name into Schweppes Toilet Water.

As always...

My kindest regards

keith-eckstein1

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